Bijuland is a wholesale bead and craft materials supplier based in Plovdiv, Bulgaria. The Chains category covers jewellery chain in 4 subcategories — metal, steel, aluminium, and sets — sold by roll, by the meter, or as coordinated multi-piece sets, for wholesale and retail purchase with shipping across Bulgaria and Europe.

Bijuland stocks four chain subcategories. Metal chain covers the broadest selection of link styles — cable, rolo, snake, figaro, curb, and other decorative link types — in silver, gold, bronze, and antique finishes, available by the roll and package or ordered by the meter. Steel chain is made from stainless steel, offering superior corrosion resistance and strength — the preferred choice for everyday-wear jewellery and pieces requiring maximum durability. Aluminium chain is an exceptionally lightweight option suitable for long statement necklaces, costume jewellery, and designs where weight must be minimised. Chain sets are coordinated multi-piece combinations — typically a necklace base and bracelet base together — suited to jewellery studios producing matching sets.

Metal chain at Bijuland is available in two formats: a roll and package (a pre-wound spool at a fixed length) and a meter option for buyers who need a precise, custom length without committing to a full roll. Steel and aluminium chains are sold in their respective standard formats. Chain sets are sold as complete coordinated units. Ordering by the meter is particularly useful for production runs where each finished piece requires a consistent and specific length, eliminating waste and reducing off-cut material.

Jewellery chains are used as the base for necklaces and bracelets, as extender chains on finished jewellery, as decorative elements in earrings and bag accessories, and as structural components in charm jewellery where the chain itself is the primary visual element. Cable and rolo chains are the most versatile and widely used for pendant necklaces. Snake and box chains have a smooth surface that suits minimal, clean-line designs. Curb and figaro chains have a more pronounced link pattern suited to bolder statement pieces. Bijuland ships from Plovdiv, Bulgaria and supplies jewellery designers, fashion accessory producers, and craft buyers across Bulgaria and Europe.